‘In the Heights’ is insufficient; always optimistic box office expert
âIn the Heights,â the film adaptation of Tony Award-winning Lin-Manuel Miranda’s musical, failed to topple âA Quiet Place Part IIâ from No. 1 at the box office this weekend. Below analysts’ forecast of $ 20 million, it grossed $ 11.4 million, according to estimates from measurement firm Comscore.
The result is particularly unexpected given that the musical, which premiered simultaneously in theaters and on streaming service HBO Max, earned an A rating on Cinemascore and a “fresh” score of 96% on the website. aggregation of Rotten Tomatoes reviews.
How to explain the disappointing opening? Comscore’s senior media analyst Paul Dergarabedian, who has witnessed all sorts of box office twists in his years of watching movie releases, steps in.
âWe are still in the midst of a learning process when it comes to representation in theaters that have a hybrid release strategy,â he said. âMusicals have a fairly mixed record at the box office. Despite the high hopes and general enthusiasm for the film, this first film shouldn’t be the only measure of success. “
The “In the Heights” team can also rejoice in the past example of the musical “The Greatest Showman”. Its opening weekend – minus the competition of a concurrent streaming release – was only $ 8.8 million, below “In the Heights.” Still, the film starring Hugh Jackman grossed $ 438 million worldwide.
Likewise, âIn the Heightsâ could prove to have legs during the summer box office season, Dergarabedian says. “The good news is that the film received great reviews and positive reactions from audiences, so at least ‘In the Heights’ delivers the goods and makes happy subscribers and [moviegoers]. “
Paramount’s âA Quiet Placeâ reclaimed its place at the top of the box office in its third weekend release, adding $ 11.6 million to a cumulative of $ 108.9 million. John Krasinski’s film is the first pandemic-era blockbuster to break the $ 100 million mark in the United States and grossed an astonishing $ 183 million worldwide.