Irn-Bru: Scotland reacts as Brexit disrupts supplies and deliveries
It’s probably fair to say that the Scots are not taking Irn-Bru’s supply disruption very well.
Beverage maker AG Barr has reported “increased challenges” with its deliveries due to road transport and supply chain issues currently affecting a range of UK sectors.
The Cumbernauld Company also pointed out “the risks associated with the larger labor pool and the current response to the Covid-19 pandemic,” but warned that “the commitment and capabilities of our workforce ‘work and our supply base will be very useful to us in these uncertain times ”.
But it does not appear that this confidence has spread to Barr drink enthusiasts yet, including his famous Bru.
“First they took our essence, now our Irn Bru,” lamented one fan on Twitter, sharing a scene from Braveheart.
First they took our essence now our IRN BRU pic.twitter.com/60sch2Hjn3
– Badly drawn cat (@DaveWaterstone) September 28, 2021
Others ran with the Mel Gibson theme and likened the situation to something Mad Max.
Scenes live from Coatbridge Tesco as irn bru shortages are announced pic.twitter.com/Q3HRRO5xIq
– A.Monolith (@alanmonolith) September 28, 2021
For some it was “the apocalypse”, while another said: “We can live without a lot of fuel and we can live without a few less rolls of toilet paper but we will NOT live without Irn Bru.”
Then there were the calls to arms …
On the right, Scotland. Brexit bothers our Irn Bru. It has just become existential.
Gather the clans at Wallace Stone near Sheriffmuir and bring enough Bru to last the march to Westminster. It’s time to sort out this nonsense ourselves ⚔️ pic.twitter.com/1UoBvFsCHf
– David C. Weinczok, Scottish FSA (@TheCastleHunter) September 28, 2021
if Scotland empties out of Irn Bru, we take out our claymores and go down there to restore Stuart’s house pic.twitter.com/SVSrj9BMOf
– Gpoptosis (@Gpoptosis) September 28, 2021
“York got sacked for less,” one user tweeted, while another said: “Irn Bru, who is running out of energy over Brexit, will be the event that finally triggers Scottish independence . ”
Scotland did not vote for Brexit and now there is no more Irn Bru. York was sacked for less. https://t.co/suIk4czU6B
– Christopher Cherry (@christophcherry) September 28, 2021
Comic book Susie McCabe suggested Barrs patch Tizer’s production to focus emergency efforts on the best of the best.
Barr needs to stop doing Tizer and focus on the Irn Bru.
Save the gas for the Bru
– Susie McCabe (@susie_mccabe) September 20, 2021
And a former fictitious trader was ready to step in to help those affected. Sanjeev Kholi, who played Still Game’s Navid and Ramesh on the radio sitcom Fags, Bags and Mags, suggested people grab a glass bottle of pineapple instead.
If you are having trouble getting Irn Bru I have a few bottles I can sell you pic.twitter.com/TiDiwZEXnC
– Sanjeev Kohli (@govindajeggy) September 28, 2021