Oscars add Twitter-voted ‘fan favorite’ award

France Media Agency

February 15, 2022 | 9:09

LOS ANGELES, United States — Next month’s Oscars will include a new “fan-favorite” award for the most popular movie of the year, as voted for by Twitter users, organizers said Monday seeking to lure viewers to a ceremony that saw the public fall.

The announcement – which will be made during the telecast of the 94th Academy Awards on March 27 – comes after several audience-pleasing blockbusters, including ‘Spider-Man: No Way Home’ and ‘No Time To Die’, were released. haven’t garnered Oscar nominations in any major categories, including Best Picture.

Their omission raised fears that many moviegoers would skip the show. But any film released in 2021 can be voted into the new category using the #OscarsFanFavorite Twitter hashtag or through the Academy’s website, increasing the chances of a blockbuster being honored on the night.

TV ratings for the Oscars have dropped significantly in recent years. Last year’s edition, which mostly honored smaller arthouse films such as Best Picture winner ‘Nomadland’, was watched by just over 10 million viewers – a drop by 56% compared to 2020, which was already a record level.

As Oscar voters drift further and further away from more traditional fare, the Academy of Motion Picture Arts and Sciences has toyed with various reforms to boost the ceremony’s popularity.

In 2018, organizers proposed a “popular movie” Oscar to honor blockbuster films such as Star Wars films or Marvel superhero films that gross millions at the box office.

But he quickly shelved those plans after critics ridiculed the move, and the new “fan favorite” award won’t be an official Oscar category.

Meryl Johnson, the Academy’s vice president of digital marketing, said the move would “help build an engaged and excited digital audience ahead of this year’s ceremony” and allow fans to “engage with the show in real time. , to find a community and to be a part of the experience in a way that they have never been able to do before.”

Twitter’s Sarah Rosen said the collaboration was “an exciting way to further engage moviegoers and celebrate their love and passion for the films released this year.”

Hosts revealed?

Moviegoers can vote up to 20 times a day until March 3, and three randomly selected winners will be invited to present an Oscar at next year’s ceremony.

A separate poll will ask voters to choose their favorite “movie pep moment.” The five most popular picks – billed as scenes where “audiences couldn’t help but burst into cheers in theaters” – will be showcased during the Oscars.

Meanwhile, reports surfaced Monday in the Hollywood trade press about the possible identities of this year’s Oscar hosts.

Both Variety and Deadline reported that actors Amy Schumer, Regina Hall and Wanda Sykes will share hosting duties.

The Academy has not commented on the information.

Broadcaster ABC confirmed last month that the Oscars will have a host for the first time since 2018, when Jimmy Kimmel last took the stage for Tinseltown’s most important awards event.

The following year’s hostless format drew praise and was even emulated by other awards shows such as the Emmys, but subsequent Oscar ceremonies were criticized for lacking focus and humor.

Next month’s Oscars will return to the traditional venue of the Dolby Theater in Hollywood, after the pandemic-hit 2021 Oscars were held at a train station in Los Angeles.

They are taking place later than usual, apparently to avoid clashing with February’s Winter Olympics and Sunday’s Super Bowl in Los Angeles.

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