Peloton releases Chris Noth’s “big” viral ad “Sexy and the City”
Platoon cleaned up the virus Sex and the city publicity following sexual assault charges against actor Chris Noth.
On Thursday (December 16), Peloton removed advertising from its social media accounts. The ad was originally well received by fans before the accusations, as it received millions of views. The clip pokes fun at Mr. Big’s death in the Sex and the city to restart, And just like that. His character died of a heart attack while riding a Peloton bike.
After the episode was released by HBO Max, Peloton’s shares fell five percent, apparently due to the gruesome scene from a beloved character. Actor Ryan Reynolds’ Maximum Effort Company produced the 40-second commercial to boost the company’s image. Peloton later revealed that they had no idea the image of their stationary bike and fitness instructor Jess King would be used in this way. Reynolds ended up doing the voiceover for the spot and it became a hit.
“Every charge of sexual assault must be taken seriously,” said a spokesperson for Peloton. Hollywood journalist. “We weren’t aware of these allegations when we featured Chris Noth in our response to the HBO reboot. As we seek to find out more, we have stopped promoting this video and archived associated social posts.”
Earlier Thursday, two women came forward and revealed to Hollywood journalist that they were sexually assaulted by Noth. The women don’t know each other, but both said the hype surrounding the Sex and the city the reboot made them relive their alleged abuses. The alleged incidents took place in 2004 in Los Angeles and the other in 2015 in New York.
Noth vehemently denied their claims. “The accusations made against me by people I met years, if not decades ago, are categorically false. These stories could be 30 years or 30 days ago – no always means no – that’s a line I haven’t crossed, ”he said in a statement at the point of sale. “The meetings were consensual. It’s hard not to question when these stories come out. I don’t know for sure why they are surfacing now, but I do know this: I did not assault these women. “