This Nicole Kidman-Endorsed Hair-Care Brand Has Launched a Serum That Can Reduce the Appearance of Graying Hair

Vegamour New Gray Hair Serum

Courtesy of Vegamour

Vegamour attacks the root of gray hair (literally). The popular plant-based hair care brand has just launched its latest product collection, Gro Ageless, designed to treat both new gray hair growth and existing gray strands.

If you are unfamiliar with the brand, Vegamour is known for its hair thickening serums and shampoos formulated with phyto-actives (AKA plant-derived ingredients) like mung bean, curcumin and red clover. Nicole Kidman recently jumped on board as a brand investor and lawyer, touting the Gro Conditioning Shampoo and Conditioner like some of his favorite products.

Currently, Vegamour Ageless Gro Collection consists of two products — the Anti-Grey Hair Serum and Supplement for delayed gray hair. Made with caffeine, a vitamin blend including B3, B5, B6 and E, and peptidesthe serum controls the appearance of gray coloring on new hair growth while revitalizing the color and shine of existing gray hair.

Vegamour Gray Hair Serum

Vegamour Gray Hair Serum

Courtesy

Buy now: $62 with code EGCHL873T (originally $78); vegamour.com

According to the brand, the serum is best suited for people who have a “moderate” amount (around 30% or less) of gray hair. In a consumer study conducted by the brand, 64% of users who had up to 30% gray hair saw less gray hair in approximately 90 days when they used Anti Gray Hair Serum daily along the roots of the hair. gray wicks.

So how does it work? Certified dermatologist Dr. Dendy Engelman recount In the style than peptides (a chain of amino acids that contributes to collagenelastin and keratin) can “restore your gray hair to its natural shade”, while the vitamin blend “strengthens the hair follicles”, so “it’s possible they can help restore the decaying hair tissue that produces hair gray and reduce premature graying.”

But one of the star ingredients is Fo Ti, a herbaceous plant native to China that is “used for a multitude of things, one of which includes the symptoms of premature aging,” says Dr. Engelman. “It has been shown to improve gray hair, both maintaining your natural hair color and delaying the appearance of new gray hair. It is considered a rejuvenating herb, believed to promote longevity.”

For best results, Vegamour recommends using Anti Gray Hair Serum with the Supplement for delayed gray hairwhich is formulated with antioxidants, vitamins, minerals and botanicals that preserve your hair’s natural hair color and delay the growth of gray hair.

Vegamour Gray Hair Serum

Vegamour Gray Hair Serum

Courtesy

Buy now: $62 with code EGCHL873T (originally $78); vegamour.com

Ready to face those greys? For a limited time, you can get 20% off your Vegamour order with code EGCHL873T at the register. Buy the two novelties of Vegamour Gro Ageless products, here.

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