This weekend at Road America, Corey LaJoie will compete with a new sponsor. To be precise, the Spire Motorsports driver is teaming up with Built Bar and unveiling a new livery. Of course, he wanted to promote the brand and its new livery, and LaJoie pulled out all the stops. In a music video inspired by Mel Gibson‘s starring Braveheart, the pilot was at its hilarious best.
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In a parody of Gibson’s famous monologue, he said“Son of Spire, I’m Corey LaJoie. [But Corey LaJoie is seven feet tall]. Yes I heard, heard that he crosses cars by the hundreds. If he was here, he’d consume the rest of the field pulling bars built out of his ass. I’m Corey Joy. You came running as free men, and you are free men. What will you do with this freedom? Run and you can die. Run and you may live, at least for a while. Lying in your bed many years from now, would you trade it all for one chance? A chance to tell our enemies, they can take our lives, but they will never take our freedom!”
DIVE DEEPER
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How did Corey LaJoie fare in 2022?
Admittedly, the driver had a rocky season. His best result to date is a fine 5th place finish at Atlanta Motor Speedway. However, this was the only Top 5 or even Top 10 of the 2022 NASCAR Cup season. Otherwise, it has mostly lingered in the Top 20 or even lower. Championship-wise, he only sits above Cody Ware and below Brad Keselowski, at least among full-time drivers.
Overall, he definitely needs to improve his performance and try to finish higher in the order. During his career, he amassed just five Top 10 finishes, including two for Spire Motorsports. Unlike William Wallace of Braveheart, Corey LaJoie isn’t looking for freedom; he seeks redemption.
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